This week on #MillenniumLive, we are joined by David Edelman, an Executive Advisor, who until recently was the Chief Marketing Officer of Aetna. Edelman has been repeatedly recognized by Forbes as one of the most influential CMOs in the world, and by Adweek, one of the top 20 marketing technology executives. Millennium Alliance Co-Founder, Alex Sobol, has a conversation with Edelman on his career journey, healthcare policy, CX design and the lessons healthcare leaders have learned from digital transformation. David Edelman will keynote our upcoming Digital Healthcare & Patient Experience Virtual Assembly, which takes place on December 3, 2020.
Go here to listen to the podcast episode.
Interested in joining David Edelman’s keynote address on December 3rd? RSVP Today.
About David Edelman
The Digital Healthcare & Patient Experience Virtual Assembly kicks off with our Keynote David Edelman, the Former CMO at Aetna and present-day consulting leader in Digital Transformation and Marketing Strategy. David Edelman has built a global reputation, grounded by his development of foundational marketing concepts such as “The Customer Decision Journey,” and “Segment-of-One Marketing.” He has been repeatedly recognized by Forbes as one of the “Most Influential CMOs in the
World,” and by AdWeek as one of the “Top 20 Marketing and Technology Executives.” His writing and work has attracted over 1.2 million followers to his LinkedIn blog. For the last four years, David served as Chief Marketing Officer of Aetna, now part of the $200B healthcare giant CVS Health, and ran its “Digital First” enterprise modernization program. He drove a broad transformation at Aetna, rebranding the 166 year-old company, implementing real-time analytics, and building agile operations.
Professor Clarence Lee is an assistant professor of marketing at the Johnson Graduate School of Management. Clarence’s research applies deep learning and Bayesian econometric techniques to digital marketing and customer analytics applications across various industries. He has spent the past ten years studying the drivers behind consumer adoption, usage and purchase dynamics of digital goods and services found in the start-up ecosystems of NYC and Silicon Valley. His latest research interest is to help firms tackle digital transformation, and his most recent project focuses on employing novel artificial intelligence methods to enable customer analytics while preserving customer privacy. He currently teaches Digital Marketing, Data Analytics & Modeling, and the Strategic Product & Marketing Immersion (SPMI) at both the Ithaca and Cornell Tech campuses.
As a senior marketing strategist, I create tactical plans that get company products noticed within target audiences. As an organizational leader, one of my biggest mantras is that excellence can happen without arrogance… by maintaining authenticity internally with staff teams and externally with customers and industry partners, leadership happens by example and genuine rapport with stakeholders becomes a core corporate value. With 20+ years of experience in pioneering corporate brand programs and communications that deliver revenue results, I drive programs through subject matter expertise in building marketing programs that deliver company and product recognition/affinity using emerging technologies. My reputation as a high-energy, resourceful marketing leader with exceptional integrity and passion for problem-solving allows me to achieve organizational goals while generating client demand.
Kim Schuy is the VP of Digital Acceleration at Essilor Luxottica. She also serves as the president of 
Matthew Smith currently serves as the Segment Executive, Head of Direct Banking for Sterling National Bank. Sterling is the sixth largest regional bank in the New York City area in terms of deposits and holds ~$30 billion in assets. In his current role, Matthew is responsible for all direct to consumer and direct to business client acquisition channels, as well as all Banking as a Service strategic partnerships. Prior to his current role, Matthew was the Chief Product & Marketing Strategy Officer where he oversaw all areas of product strategy and marketing including consumer and corporate deposits, treasury management, and consumer lending products. Matthew also managed the launch of Sterling’s first direct-to-consumer banking channel under the name of BrioDirect and took in ~$500MM in consumer deposits within the first 5 months of being in-market.
